Just How Stupid Does Nissan Think You Are?

If this commercial is any indication, the answer is really freaking stupid.

My first reaction on seeing this was to think, “Wow, clever ad to get people to think about how much electricity they consume!’ Because, of course, almost all the electricity consumed in the United States is produced by burning something. True, gasoline is just a small part of the total but – Hey! – coal is the devil, right?

Electric vehicles produce no emissions at the point of use but that doesn’t mean there are no emissions associated with their use which is the clear implication of this commercial. And, judging from the people I know who are anxiously awaiting their opportunity to own an electric vehicle, it’s a marketing ploy that resonates.



Filed under Environmentalism

2 responses to “Just How Stupid Does Nissan Think You Are?

  1. Angela Beegle

    See now, I loved the absurdity of this commercial. I actually laughed at it. Then I talked with my 17 yr old nephew about where the electricity for those ‘green’ cars comes from. Maybe they might make sense in the hydroelectric-rich PNW, but elsewhere? Not. Just not.

    • It's Only Words

      Oh, absurd is an understatement! I laughed at it, too. But either the marketing geniuses at Nissan have no idea where electricity comes from or they think everyone else is stupid.

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